SCULPTOR at NEW BEAUTY WORLD: The Significance of the Event and Key Insights from the Lviv Exhibition

On May 13th and 14th, Lviv became a center of attraction for beauty industry professionals. The NEW BEAUTY WORLD exhibition brought together leading industry experts, becoming an important platform for sharing experiences and presenting new standards of work. For the SCULPTOR brand, this event was an opportunity to showcase a modern approach to the profession of brow and lash artists. Two days of intensive sessions combined theory, practice, and live communication.

A series of exclusive masterclasses by SCULPTOR ACADEMY speakers took place at the brand's stand. The program covered the most pressing needs of artists, offering ready-made solutions for their daily work.

Mariia Mudryk and Vika Bahatyrenko focused on trendy graphics. They thoroughly analyzed the techniques for creating the popular "airy" brows and demonstrated the capabilities of SCULPTOR tint to achieve the perfect skin stain after lamination.

Veronika Boldeskul and Liza Bilenko dedicated their presentations to working with complex initial bases. The speakers demonstrated algorithms for using cream tints and gel textures after lightening. The main emphasis was on preserving the natural lightness of the hair and creating a perfectly clean shade.

Special attention was paid to aesthetics and a professional mindset. Yuliia Bal revealed the approach to eyelash extensions as a tool for creating a holistic image of the client. Tanya Hulko conducted an in-depth analysis of pricing, explaining the impact of an artist's professional value on establishing high service prices.

The brand's community maintained a special dynamic at the event. The engagement and energy of the SCULPTOR ambassadors created a productive yet highly comfortable atmosphere at the stand.

The NEW BEAUTY WORLD exhibition confirmed the readiness of artists for continuous development. SCULPTOR continues to share knowledge, set trends, and move the industry forward.